Tips to run your own PR program by Illka Gobius

EGN invites you to join Cross Functional Physical  Event: Tips to run your own PR program by Illka Gobius

Date/Time: Tuesday, November 23, 2021. Registration at 8am. Event starts at 8.30am – 10.30am.

What you need to know about working with the media
Why leverage the media? How you can create a public relations policy and rules, determine which media to talk to and why, and then think out the role of your spokesperson. In this session, you’ll learn the basics of planning a PR program, determining what your PR prerogatives should be, how to build a list of target media and journalists, and how to create guidelines for interactions with the media. You might even learn the difference between the media and the press!

About the speaker:

Illka Gobius Founder of Pinpoint PR

Illka Gobius is the founder of Pinpoint PR, a leading consultancy for science, emerging and enterprise technology public relations.

A firm believer that the firm’s relationship with the media is as, if not more important than that with the client, Illka leads a unique team who collectively deliver carefully curated content and pertinently crafted interview opportunities to the media. But more than media relations, Pinpoint PR is known for its strategic approach to building a brand’s reputation with public relations. We approach every client from the stakeholder’s perspective, to determine how best to carry messages across to each target audience. Known for our tenacity and methodical approach to PR, which is transparent, highly metric, we aim to create maximum publicity value from a minimal, yet well researched, and thorough, effort.

The Pinpoint PR team is comprised of full-time consultants who act as project managers to achieve client objectives with the media, and a bank of the region’s leading, practicing, business, science, and technology, freelance journalists.

Illka has gained more than thirty years of professional experience in communications, from heads of marketing roles with multinational corporate stationery and technology wholesale companies, and senior consulting roles, both as a freelancer and senior consultant in large agencies, including Burson-Marsellar and Euro RSCG.

Illka has lived in Singapore for over two decades, has travelled to over 40 countries and 500 places, and is currently studying ancient world literature via an online course with Harvard. She grew up in Papua New Guinea, South Korea, Samoa, and Australia.


8:00 am: Registration and temperature taking

8:30 am: Event starts. EGN introductions and speaker introduction

8:40 am: Tips to run your own PR program by Illka Gobius

10:00 am: Q & A and key takeaways

10:30 am: Meeting end 

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